During the Happy Hour event at NAD, we announced the rebranding of DHHIG to DIG - Deaf in Government. We will continue to support all Federal Government employees who are deaf, Deaf, Hard of Hearing, oral deaf, deaf-blind, late-deafened throughout the United States. The new name is part of an organizational rebranding effort undertaken to better meet the needs of our community, members, and volunteers, as well as being able to develop new activities that support our core functions of advocacy, training, and networking.
Rebranding Effort:Some of the changes made during this rebranding effort were conducted through the election of new Board members, restructuring the organization and the creation of a new mission statement which was ratified last year.
Mission Statement:“DIG empowers Deaf and Hard of Hearing Federal Employees to overcome communication barriers, resolve accessibility issues, and promote a fully inclusive work environment through networking and fostering professional growth.”
Organization Name:We changed our organization’s name to DIG, Deaf in Government, for greater impact. We wanted to remain consistent with other organizations that have three letter acronyms such as, “NAD”, “FEDs”, “FEW”, and “BIG”. By keeping our name short and sweet, we hope it will draw in more members and visibility within the Deaf and Hard of Hearing community. Our belief is that the Hard of Hearing community falls within the definition of “deaf.”
Logo:To support the name change, we created a new logo with a little “d” in the big “Government” (the logo can be seen on our website). We wanted to incorporate a strong, contemporary logo to reflect the modern vision of our organization; however, we maintained the colors red, white, and blue from the previous logo to honor and recognize our organization’s history. Furthermore, as part of our effort to support deaf businesses and people, our logo was designed by a deaf person named Shannon Connell.
Website:To best present our organization’s new image, to support our functionality, and to better connect to our community – we decided to undertake a complete website redesign and overhaul. Our host has launched some heavy upgrades this year that make some of our website features easier to use. Some major changes that will be found on the new website include:
- Visual scrolling banner to highlight significant news, announcements, and upcoming events
- Blog capacity in the website, which will help the organization move away from newsletters and into using more timely information
- Greater social media connectedness
- “Events” feature easier to use
- Capacity for expanding available resources
- Reorganized navigation for the website
- Marketing and advertising spaces
Why:Two years ago when we hosted the National Training Conference, we were struggling with attaining the desired level of registrants to financially break even, mainly because of sequestration and budget cuts across the federal government. As a result, we decided to host the conference at a no cost to the participants. This came at an enormous expense to the organization as the NTC was our top revenue generator. With conference participation for Federal Employees becoming more difficult and with tighter government budgets, we had to look for different ways to operate without further losses.
We hope that our Members and community continue to support us with the new rebranding concept and our efforts to make positive changes to the organization. You can show your support by taking a vote on the proposed name change at our next Annual Meeting. You can also support us by becoming a member today!
You will be receiving a survey from us soon and we ask that you take the time to respond with your needs as a Federal Government employee and member of DIG. We will use your results to prioritize our activities within the next year.
Welcome to the new Deaf in Government!